Behavioral intention of Bangkokians to adopt mobile payment services by type of users
item.page.files.excerpt
item.page.dc.publisher
item.page.dcterms.publisher
item.page.dc.date.issued
2018
item.page.dc.date.copyright
item.page.mods.genre
item.page.dc.relation.ispartofseries
item.page.mods.edition
item.page.dc.language.iso
eng
item.page.dc.format.mimetype
application/pdf
item.page.dc.format.extent
13 pages
item.page.dc.identifier.isbn
item.page.dc.identifier.issn
item.page.dc.identifier.eissn
item.page.dc.identifier.doi
item.page.dc.identifier
item.page.dcterms.accessRights
item.page.oaire.accessRight
item.page.au.identifier.callno
item.page.au.identifier.other
item.page.dc.date.copyrighted
item.page.mods.physicalLocation
item.page.dc.identifier.citation
AU-GSB e-JOURNAL 11, 1 (June 2018), 34-46
item.page.dc.title
Behavioral intention of Bangkokians to adopt mobile payment services by type of users
item.page.dc.title.alternative
item.page.dc.contributor.author
item.page.dc.contributor.editor
item.page.dc.contributor.advisor
item.page.ithesis.email.advisor
item.page.dc.contributor
item.page.dc.contributor.other
item.page.dc.description.abstract
Technology and Trend of mobile payment or cashless wallet have continuously grown and the potential to replace the traditional payment method is large. The purpose of this study is to understand the factors that impact customer behavioral intention to start using mobile payment service in the case of Thai people in Bangkok. Also, investigate the difference between 2 types of user as personal used user and business owner user toward the behavioral intention to adopt mobile payment services. A conceptual model in this study was developed based on element of innovation diffusion theory and technology acceptance. The questionnaire was provided and collected by 400 respondents by convenience, quota and the snow-ball sampling method. The methods used to analyze are linear regression and independent sample t-test. The findings show which factors have impact on customer behavioral intention to adopt mobile payment service.
item.page.dc.description.tableofcontents
item.page.dc.description
item.page.dcterms.description
item.page.dc.description.uri
item.page.dc.description.sponsorship
item.page.dc.coverage.spatial
item.page.dc.relation.ispartof
item.page.thesis.degree.name
item.page.thesis.degree.level
item.page.thesis.degree.department
item.page.thesis.degree.discipline
item.page.thesis.degree.grantor
item.page.dc.subject.classification
item.page.dc.subject.lcc
item.page.dc.subject.other
item.page.dc.subject
item.page.dc.rights
This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner.