Online impulse buying behavior amongst undergraduate students in Tianjin, the people's republic of China

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au.link.externalLink [Full Text] (http://www.assumptionjournal.au.edu/index.php/abacjournal/article/view/3574/2183)
dc.contributor.author Zou, Tingting
dc.date.accessioned 2019-02-12T06:58:45Z
dc.date.available 2019-02-12T06:58:45Z
dc.date.issued 2018
dc.description.abstract The aim of this study is to understand online business, regarding impulse buying behavior amongst undergraduate students in Tianjin, China. This study concentrated on the Taobao.com platform, and considered variables of website quality (security, navigability, and visual appeal), hedonic shopping value (product novelty, fun and escapism), and product knowledge (word of mouth and social norms), to learn how online shop owners increase their profits by encouraging impulse buying behavior. The results suggest that Taobao.com online shop owners manage their websites to be physically attractive; consider changing their products; and even improve shopping through word of mouth regarding the products they offer. en_US
dc.format.extent 20 pages en_US
dc.format.mimetype application/pdf en_US
dc.identifier.citation ABAC Journal Vol. 38 No.2 (July-December 2018), 94-113 en_US
dc.identifier.uri https://repository.au.edu/handle/6623004553/21790
dc.language.iso eng en_US
dc.publisher Assumption University Press en_US
dc.rights This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner. en_US
dc.rights.holder Assumption University en_US
dc.subject Impulse buying behavior en_US
dc.subject Online shopping en_US
dc.subject Taobao.com en_US
dc.subject Internet en_US
dc.subject Chinese Market en_US
dc.subject Hedonic shopping value en_US
dc.subject Product knowledge en_US
dc.subject Website quality en_US
dc.subject.other ABAC Journal en_US
dc.subject.other ABAC Journal -- 2018 en_US
dc.title Online impulse buying behavior amongst undergraduate students in Tianjin, the people's republic of China en_US
dc.type Text en_US
mods.genre Journal Article en_US
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ABAC Journal: Vol. 38 No. 2 (July-December 2018)