Empirical research on online repurchase intention: an assessment of ease of use, security, private concern, trust, and e-satisfaction towards online shoppers in China

au.link.externalLink [Full Text] (http://www.assumptionjournal.au.edu/index.php/icesde/article/view/5009/3085)
dc.contributor.author Wang, Renyan
dc.contributor.author Sirion Chaipoopirutana
dc.date.accessioned 2021-07-06T02:29:58Z
dc.date.available 2021-07-06T02:29:58Z
dc.date.issued 2020
dc.description.abstract Nowadays, e-commerce is more and more popular, and has become an indispensable part of people's daily life. With the fantastic growth of online shopping quantity of Chinese users, the e-commerce platform is also overgrowing. This study focuses on five factors (security, ease of use, privacy concern, trust and e- satisfaction) that affect repurchase intention. In addition, this study focuses on China's online shopping platform and online shopping users. This study collected 389 questionnaires by online platform and the data from the questionnaires were analyzed and summarized. Descriptive and inferential analyses were applied to analyze the data, and the researchers applied five point Likert scales for the research instrument. In this study, the researchers applied Simple Linear Regression and Multiple Linear Regression to test all the hypotheses. The results of this study show that “security” and “privacy concern” have great influence on trust and e-satisfaction. The website ease of use has an important impact on customers' e-satisfaction. At the same time, the online security, e-satisfaction and trust have an important impact on customer repurchase intention. en_US
dc.format.extent 14 pages en_US
dc.format.mimetype application/pdf en_US
dc.identifier.citation AU Virtual International Conference Entrepreneurship and Sustainability in the Digital Era Vol. 1 No. 1 (2020), 395-408 en_US
dc.identifier.uri https://repository.au.edu/handle/6623004553/24902
dc.language.iso eng en_US
dc.publisher Assumption University Press en_US
dc.rights This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner. en_US
dc.rights.holder Assumption University en_US
dc.subject Online shopping en_US
dc.subject Online repurchase intention en_US
dc.subject Online trust en_US
dc.subject E-satisfaction en_US
dc.subject.other AU Virtual International Conference Entrepreneurship and Sustainability in the Digital Era en_US
dc.subject.other AU Virtual International Conference Entrepreneurship and Sustainability in the Digital Era -- 2020 en_US
dc.title Empirical research on online repurchase intention: an assessment of ease of use, security, private concern, trust, and e-satisfaction towards online shoppers in China en_US
dc.type Text en_US
mods.genre Journal Article en_US
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