The impact of corporate credibility on customers' attitude toward Citibank clear credit card and purchase intention
The impact of corporate credibility on customers' attitude toward Citibank clear credit card and purchase intention
| au.identifier.bibno | 0017-2207 | |
| au.identifier.callno | Thesis 332.765 W277i 2004 | |
| dc.contributor.author | Warisara Khamponsiri | |
| dc.date.accessioned | 2015-06-26T05:14:26Z | |
| dc.date.available | 2015-06-26T05:14:26Z | |
| dc.date.issued | 2004 | |
| dc.description | Thesis (M.B.A.)--Assumption University, 2004. | |
| dc.description | Includes bibliography. | |
| dc.format.extent | 95 p. ; 30 cm. | |
| dc.format.mimetype | application/pdf | |
| dc.identifier.uri | https://repository.au.edu/handle/6623004553/2100 | |
| dc.language.iso | eng | |
| dc.publisher | Assumption University | |
| dc.rights | This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner. | |
| dc.subject.other | Credit cards | |
| dc.subject.other | Bank credit cards | |
| dc.subject.other | Consumer credit | |
| dc.title | The impact of corporate credibility on customers' attitude toward Citibank clear credit card and purchase intention | en_US |
| dc.type | Text | |
| mods.edition | 1st ed. | |
| mods.genre | Thesis | |
| mods.location.physicalLocation | AU Archives, 4th Floor (Cathedral of Learning) | |
| thesis.degree.department | Graduate School of Business | |
| thesis.degree.discipline | Business Administration | |
| thesis.degree.grantor | Assumption University | |
| thesis.degree.level | Masters | |
| thesis.degree.name | Master of Business Administration |