Factors affecting behavioral intention on Mobile Application Towards Generation Y in Bangkok, Thailand

Files
AU-Thesis-Fulltext-22121.pdf (3.53 MB)
AU-Thesis-Abstract-22121.pdf (3.52 MB)
Publisher
Bangkok : Assumption University
Issued Date
2017
Genre
Thesis
Language
eng
File Type
application/pdf
No. of Pages/File Size
140 pages
Call number
CD-ROM Thesis J37f 2017
Title
Factors affecting behavioral intention on Mobile Application Towards Generation Y in Bangkok, Thailand
Author(s)
Jarruspong Makkul
Description
Thesis (M.B.A.)--Assumption University, 2017.
Includes bibliography.
Degree Name
Master of Business Administration
Degree Level
Masters
Degree Department
Graduate School of Business
Degree Discipline
General Management
Degree Grantor(s)
Assumption University
Keyword(s)
Mobile application
 Mobile application in Thailand
 Behavioral intention
Rights
This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner.
Physical Location
AU Archives, 4th Floor (Cathedral of Learning)
URI
https://repository.au.edu/handle/6623004553/22121
Collections
Theses