eCRM features that affect customer loyalty: a case study of university students enrolled in international programs in Thailand
eCRM features that affect customer loyalty: a case study of university students enrolled in international programs in Thailand
| au.identifier.bibno | 0022-4006 | |
| au.identifier.callno | Thesis 658.812 R147e 2013 | |
| dc.contributor.author | Rahimiparvar, Narges | |
| dc.date.accessioned | 2016-03-07T01:34:04Z | |
| dc.date.available | 2016-03-07T01:34:04Z | |
| dc.date.issued | 2013 | |
| dc.description | Thesis (M.B.A.)--Assumption University, 2013. | en_US |
| dc.description | Includes bibliography | en_US |
| dc.format.extent | x, 135 p. ; 30 cm. + 2 CD-ROMs (4 3/4 in.) | en_US |
| dc.format.mimetype | application/pdf | en_US |
| dc.identifier.uri | https://repository.au.edu/handle/6623004553/17694 | |
| dc.language.iso | eng | en_US |
| dc.publisher | Bangkok : Assumption University | en_US |
| dc.rights | This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner. | en_US |
| dc.subject.other | Customer relations -- Management | en_US |
| dc.subject.other | Customer relations | en_US |
| dc.subject.other | Customer loyalty | en_US |
| dc.title | eCRM features that affect customer loyalty: a case study of university students enrolled in international programs in Thailand | en_US |
| dc.type | Text | en_US |
| mods.genre | Thesis | en_US |
| mods.location.physicalLocation | AU Archives, 4th Floor (Cathedral of Learning) | en_US |
| thesis.degree.department | Graduate School of Business | en_US |
| thesis.degree.discipline | Master of Business Administration in Marketing | en_US |
| thesis.degree.grantor | Assumption University | en_US |
| thesis.degree.level | Masters | en_US |
| thesis.degree.name | Master of Business Administration | en_US |