Co-affection of brand identity and packaging on purchasing decision of candy

au.identifier.bibno 0015-9536
au.identifier.callno Thesis 658.8342 P822c 2003
dc.contributor.author Poonsab Amparakorn
dc.date.accessioned 2015-06-26T05:13:44Z
dc.date.available 2015-06-26T05:13:44Z
dc.date.issued 2003
dc.description Thesis (M.B.A.)--Assumption University, 2003.
dc.description Includes bibliography.
dc.format.extent 68 p. ; 30 cm.
dc.format.mimetype application/pdf
dc.identifier.uri https://repository.au.edu/handle/6623004553/1829
dc.language.iso eng
dc.publisher Bangkok : Assumption University
dc.rights This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner.
dc.subject.other Consumers -- Decision making
dc.subject.other Candy -- Purchasing
dc.title Co-affection of brand identity and packaging on purchasing decision of candy en_US
dc.type Text
mods.edition 1st ed.
mods.genre Thesis
mods.location.physicalLocation AU Archives, 4th Floor (Cathedral of Learning)
thesis.degree.department Graduate School of Business
thesis.degree.discipline Business Administration
thesis.degree.grantor Assumption University
thesis.degree.level Masters
thesis.degree.name Master of Business Administration
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