Attitudes toward Student-Customer Concept: Educational Level,
Institution Status and Interdisciplinary Studies
Attitudes toward Student-Customer Concept: Educational Level,
Institution Status and Interdisciplinary Studies
au.link.externalLink | [Full Text] (http://www.iiis.org/CDs2010/CD2010IMC/ICETI_2010/PapersPdf/EB754WC.pdf) | |
dc.contributor.author | Boonlert Watjatrakul | |
dc.date.accessioned | 2016-06-14T03:31:36Z | |
dc.date.available | 2016-06-14T03:31:36Z | |
dc.date.issued | 2010-04 | |
dc.description.abstract | The study explores student attitudes toward treating students as customers in fundamental and higher educations based on three units of analysis−educational levels (undergrad vs. graduate), institution status (public vs. private), and interdisciplinary (technology, engineering, and business). It also examines students’ opinions toward using the student-customer concept in higher education. Quantitative and qualitative data were analyzed to answer the research questions. The quantitative analysis results indicate that, in overall, students disagree to use the student-customer concept in fundamental and higher educations. In particular, undergraduate students disagree to use the student-customer concept more than graduate students do. Students in public and private universities have no significant difference regarding their attitudes toward using the student- customer concept. Engineering students have negative attitudes toward using the student-customer concept in both fundamental and higher educations more than business and technology students have. The qualitative analysis results indicate that some students prefer the student-customer concept to be used in higher education as universities/colleges will improve their service quality for students. In contrast, most students perceive that using the student-customer concept in higher education will degenerate instructor’s attention and instructor-student relationship, alter the main objective of educational institutions, and negatively affect the society. The study reports the analysis results and discusses the findings, implications and limitations. | en_US |
dc.format.extent | 6 pages | en_US |
dc.format.mimetype | application/pdf | en_US |
dc.identifier.citation | Proceedings of the International Conference on Society and Information Technologies (ICSIT), Orrlando, USA., (April, 6-9, 2010), 324-329 | en_US |
dc.identifier.uri | https://repository.au.edu/handle/6623004553/17931 | |
dc.language.iso | eng | en_US |
dc.subject | Education | en_US |
dc.subject | Student-customer | en_US |
dc.subject | Attitudes | en_US |
dc.subject | Educational level | en_US |
dc.subject | Interdisciplinary | en_US |
dc.subject | Institution status | en_US |
dc.title | Attitudes toward Student-Customer Concept: Educational Level, Institution Status and Interdisciplinary Studies | en_US |
dc.type | Text | en_US |
mods.genre | Proceeding Paper | en_US |
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