An empirical investigation of the moderating role of transformational advertising message strategies in the relationship between brand identification, brand trust, parasocial interaction and brand love
An empirical investigation of the moderating role of transformational advertising message strategies in the relationship between brand identification, brand trust, parasocial interaction and brand love
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2021
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Bangkok : Assumption University
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eng
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application/pdf
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226 pages
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Doctor of Philosophy
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Doctoral
Degree discipline
Business Administration
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Martin de Tours School of Management and Economics
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Assumption University
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Dissertation (Ph.D. BA)--Assumption University, 2021.
Includes bibliography.
Includes bibliography.
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