Factors affecting customer satisfection and trust in an e-commerce setting : a case study of muachung.vn in Vietnam

Files (Excerpt)
au-gsbj-abstract-14398.pdf (151.79 KB)
Publisher
Assumption University
Issued Date
2014
Genre
Journal Article
Language
eng
File Type
application/pdf
Citation
AU-GSB e-Journal 7, 1 (June 2014), 43-52
Title
Factors affecting customer satisfection and trust in an e-commerce setting : a case study of muachung.vn in Vietnam
Author(s)
Nguyen, Hang Thi
Other Contributor(s)
Assumption University. Graduate School of Business
Description
In English ; only abstract in English.
Subject(s)
Assumption University -- Periodicals
Keyword(s)
AU-GSB e-Journal
 AU-GSB e-Journal -- 2014
Rights
This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner.
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Full Text
URI
https://repository.au.edu/handle/6623004553/14398
Collections
AU GSB: Vol. 7, No. 1 (June 2014)