Research committee, Albert Laurence School of Communication Arts, Assumption University
The 2nd CA Creative Work Faculty Showcase 2016 "Sufficiency", 112-117
Table of contents
His Majesty King Bhumibol Aduly- adej of Thailand had advocated the phi- losophy of sufficiency economy since the 1970’s, highlighting a reasonably comfort- able way of living based on the funda- mental principles of Thai culture. The three principles aimed at the development are based on moderation, prudence and social immunity. As a means to address current development challenges, which are issues of institutions, human capital, environmental sustainability and the role of the government, the philosophy aims at improving human well-being, from an individual to a country, as a developmental goal. In his royal statement, His Majesty stressed the importance of building stabil- ity in the overall economic foundation as an essential component for the country’s development. Fundamentally, as Thailand is an agricultural country, His Majesty fo- cused on the country’s economy towards agro-economy and food stability. He ap- plied and initiated the essential principles of PSE to help Thai farmers who suffer from the impacts of economic crisis, natu- ral disasters and other unproductive natu- ral conditions. Thailand continues to rely heavily on agri- culture with about 25 million acres of rice cultivation. Rice is the major crop grown compared to any other making up 11.3 percent of the entire area of the country and leaving Thailand as one of the world’s biggest rice exporter. The food stability of rice has always sustained people in Thai- land and formed a close bond with their way of life for over 5,000 years. It not only feds people throughout the land but also plays a very significant role in the history, culture, society, and economy of the Thai nation.
This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner.