International Market Expansion of ‘Jintan Nude’ in Thailand
International Market Expansion of ‘Jintan Nude’ in Thailand
| au.link.externalLink | [Full Text] (https://www.emeraldinsight.com/doi/abs/10.1108/20450621211256265?journalCode=eemcs) | |
| dc.contributor.author | Racela, Olimpia C. | |
| dc.contributor.author | Amonrat Thoumrungroje | |
| dc.date.accessioned | 2018-05-01T07:37:41Z | |
| dc.date.available | 2018-05-01T07:37:41Z | |
| dc.date.issued | 2012 | |
| dc.format.extent | 17 pages | en_US |
| dc.format.mimetype | application/pdf | en_US |
| dc.identifier.citation | Emerald Emerging Markets Case Studies 2,4 (2012): 1-17 | en_US |
| dc.identifier.uri | https://repository.au.edu/handle/6623004553/20742 | |
| dc.language.iso | eng | en_US |
| dc.rights.holder | Racela, Olimpia | en_US |
| dc.rights.holder | Amonrat Thoumrungroje | en_US |
| dc.subject | International marketing | |
| dc.subject | Market expansion | |
| dc.subject | Oral health care | |
| dc.subject | Product innovation | |
| dc.subject | Importer/distributor | |
| dc.subject | Small business management | |
| dc.subject | Thailand | |
| dc.subject | Marketing strategy | |
| dc.title | International Market Expansion of ‘Jintan Nude’ in Thailand | en_US |
| dc.type | Text | en_US |
| mods.genre | Article | en_US |
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