The effects of virtual communities on brand equity

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au.identifier.bibno 0021-0613
au.link.externalLink [Full Text](https://aujm.au.edu/index.php/aujm/article/view/142/123)
dc.contributor.author Punnaluck Satanasavapak
dc.contributor.other Assumption University. Martin de Tours School of Management and Economics
dc.date.accessioned 2015-07-03T07:52:21Z
dc.date.available 2015-07-03T07:52:21Z
dc.date.issued 2010
dc.description In English ; only abstract in English
dc.format.mimetype application/pdf
dc.identifier.citation AU Journal of Management 8, 1 (January-June 2010), 1-19
dc.identifier.uri https://repository.au.edu/handle/6623004553/13936
dc.language.iso eng
dc.publisher Assumption University
dc.rights This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner.
dc.subject AU Journal of Management
dc.subject AU Journal of Management -- 2010
dc.subject.other Assumption University -- Periodicals
dc.subject.other Brand name products
dc.subject.other Branding (Marketing)
dc.subject.other Internet marketing
dc.title The effects of virtual communities on brand equity en_US
dc.type Text
mods.genre Journal Article
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AU Journal of Management: Vol. 8, No. 1 (2010)