CONSUMER INTENTION TO PURCHASE AFTER EXPOSURE TO ADVERTISEMENT- A CASE STUDY OF THAI CONSUMERS IN BANGKOK

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au.link.externalLink [Full Text] (http://www.ejir.au.edu/wp-content/uploads/2016/01/Paper_16_Vol_3.pdf)
dc.contributor.author Natthawut Chartpathomrak
dc.date.accessioned 2018-10-02T09:43:10Z
dc.date.available 2018-10-02T09:43:10Z
dc.date.issued 2017
dc.description.abstract Advertising is a social form of communication that conveys the cultural values of a given society in such a way that the audience finds similarity between themselves and the cultural norms, values, and attitudes presented in the advertisements. Advertising is used for promoting commercial products and services. This study shows the impact of advertising toward customer purchase intention that is affected by various independent variables. en_US
dc.format.extent 4 pages en_US
dc.format.mimetype application/pdf en_US
dc.identifier.citation Assumption University-eJournal of Interdisciplinary Research (AU-eJIR) Vol 2. Issue 1 en_US
dc.identifier.uri https://repository.au.edu/handle/6623004553/21359
dc.language.iso eng en_US
dc.publisher Digital Production Press, Assumption University en_US
dc.rights This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner. en_US
dc.rights.holder Assumption University en_US
dc.subject Advertising en_US
dc.subject Corporate image en_US
dc.subject Customer en_US
dc.subject Involvement en_US
dc.subject Purchase intention en_US
dc.subject Trust en_US
dc.subject.other AU-eJournal of Interdisciplinary Research (AU-eJIR) en_US
dc.subject.other AU-eJournal of Interdisciplinary Research (AU-eJIR) -- 2017 en_US
dc.title CONSUMER INTENTION TO PURCHASE AFTER EXPOSURE TO ADVERTISEMENT- A CASE STUDY OF THAI CONSUMERS IN BANGKOK en_US
dc.type Text en_US
mods.genre Journal Article en_US
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AU eJIR : Vol. 2, Issue 1 (January-June 2017)