A Prediction System Based on the TMRS Standardized Socio-Economic Status (SES) Classification of Bangkok and Metropolian Subjects

au.link.externalLink [Full Text] (https://papers.ssrn.com/sol3/papers.cfm?abstract_id=2550078)
dc.contributor.author Jirayut Poomontre
dc.contributor.author Pisal Setthawong
dc.date.accessioned 2018-06-27T03:18:55Z
dc.date.available 2018-06-27T03:18:55Z
dc.date.issued 2015-01
dc.description.abstract The paper proposes a prediction system for socio-economic status (SES) classification of Bangkok and metropolitan subjects. The SES classification is based on the standardized SES classification that was proposed by the Thailand Marketing Research Society (TMRS) with the support of the National Statistical Office (NSO), and widely adopted by local marketing research firms. Extending the author’s previous work on the standardized TMRS SES classification, the paper describes a prediction system that was developed to classify Bangkok and metropolitan subjects into the SES classes that was proposed earlier. en_US
dc.format.extent 13 pages en_US
dc.format.mimetype application/pdf en_US
dc.identifier.citation XIV International Business and Economy Conference Bangkok, Thailand, January 5–8, 2015, 1-13 en_US
dc.identifier.uri https://repository.au.edu/handle/6623004553/21178
dc.language.iso eng en_US
dc.rights.holder Jirayut Poomontre en_US
dc.rights.holder Pisal Setthawong en_US
dc.subject Market research en_US
dc.subject Statistical multivariate analysis en_US
dc.subject Socio-economic status en_US
dc.subject Factor analysis en_US
dc.subject Cluster analysis en_US
dc.subject Prediction system en_US
dc.title A Prediction System Based on the TMRS Standardized Socio-Economic Status (SES) Classification of Bangkok and Metropolian Subjects en_US
dc.type Text en_US
mods.genre Conference Paper en_US
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