Factors affecting customer loyalty: a case of Kunming Mingzhu environmental protection technology co, Ltd
Factors affecting customer loyalty: a case of Kunming Mingzhu environmental protection technology co, Ltd
au.link.externalLink | [Full Text] (http://www.assumptionjournal.au.edu/index.php/odijournal/article/view/6122/3562) | |
dc.contributor.author | Hu, Rong | |
dc.contributor.author | Somchai Tantasanee | |
dc.date.accessioned | 2022-12-06T03:20:49Z | |
dc.date.available | 2022-12-06T03:20:49Z | |
dc.date.issued | 2022 | |
dc.description.abstract | This study employs mixed-method research aiming to study the factors affecting customer loyalty of Kunming Mingzhu Environmental Protection Technology Co., Ltd. The research location is Kunming Mingzhu Environmental Protection Technology Co., Ltd. in Yunnan, China. The population is 100 and the sample size is 80. The research instruments include the questionnaire for the quantitative research method and the interview for the qualitative method. The data analysis treatment comprises of multiple linear regression for quantitative analysis and content analysis was used for qualitative analysis. The results show that service quality, product quality, brand image and brand awareness have a significant impact on customer satisfaction, and customer satisfaction has a significant impact on customer loyalty. Therefore, the enterprise must pay attention to these factors and strengthen their own service quality, product quality, brand image and brand awareness to improve customer satisfaction and customer loyalty. | |
dc.format.extent | 25 pages | |
dc.format.mimetype | application/pdf | |
dc.identifier.citation | ABAC ODI Journal : Vision. Action. Outcome. 10, 1 (October 22-March 23), 287-310 | |
dc.identifier.doi | https://doi.org/10.14456/abacodijournal.2022.30 | |
dc.identifier.uri | https://repository.au.edu/handle/6623004553/25545 | |
dc.language.iso | eng | |
dc.publisher | Bangkok : Assumption University | |
dc.rights | This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner. | |
dc.rights.holder | Assumption University | |
dc.subject | Enterprise development | |
dc.subject | Service quality | |
dc.subject | Product quality | |
dc.subject | Brand image | |
dc.subject | Brand awareness | |
dc.subject | Customer satisfaction | |
dc.subject | Customer loyalty | |
dc.subject.other | ABAC ODI Journal : -- Vision. Action. Outcome | |
dc.subject.other | ABAC ODI Journal : -- Vision. Action. Outcome. -- 2022 | |
dc.title | Factors affecting customer loyalty: a case of Kunming Mingzhu environmental protection technology co, Ltd | |
dc.type | Text | |
mods.genre | Journal Article |
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