The effects of bundle composition, price, framing and familiarity on bundle's purchase intention

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AU-Thesis-Fulltext-155916.pdf (4.81 MB)
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AU-Thesis-Abstract-155916.pdf (189.24 KB)
Publisher
Assumption University
Issued Date
2003
Genre
Thesis
Edition
1st ed.
Language
eng
File Type
application/pdf
No. of Pages/File Size
108 p. : ill. ; 31 cm.
Call number
Thesis 658.82 I86e 2003
Title
The effects of bundle composition, price, framing and familiarity on bundle's purchase intention
Author(s)
Issara Titheesawad
Advisor(s)
Thongdee Kijboonchoo
Description
Thesis (MBA) -- Assumption University, 2003.
Includes bibliography.
Degree Name
Master of Business Administration
Degree Level
Masters
Degree Department
Graduate School of Business
Degree Discipline
Business Administration
Degree Grantor(s)
Assumption University
Subject(s)
Consumers' preferences
 Bundling (Marketing)
Rights
This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner.
Physical Location
AU Archives, 4th Floor (Cathedral of Learning)
URI
https://repository.au.edu/handle/6623004553/2175
Collections
Theses