Urban transformative tourism: a case study of Dali city, China

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Bangkok : Assumption University Press
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13 pages
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AU-HIU International Multidisciplinary Journal Vol. 2, Issue 2 (July-December 2022), 62-74
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Tourism has become a rigid demand for many people, tourists on the tourism experience or consumption is no longer limited to the consumption of natural scenery sightseeing or shopping malls, the needs of tourists are also constantly changing, ethnic culture, ancient cities, walking tourism, religious pilgrimage, pastoral scenery and other tourism products are more and more loved by young people, and China's Dali, with a unique geographical environment, a long history and culture, is a tourist city inhabited by ethnic minorities, there are conditions and environments to carry out these tourism projects. When tourists come to Dali, there will be changes by experiencing these tourism programs, and these changes will often have an impact as tourists travel longer. In order to explore the specific changes and reasons for the development of Tourism Projects in Dali, this study sets four research objectives: to understand the impact of Dali's unique culture and lifestyle on tourists. Learn about the specific shifts travelers make after their visit. Analyze the macro and micro factors that make visitors transformative. Discuss how to develop transformative tourism projects in Dali. Through visiting tourism practitioners, learn about the specific measures taken by Dali to develop transformative tourism projects. Through the study, it was found that tourists will have a change after staying in Dali for a period of time, which is mainly reflected in the change of lifestyle, value concept, and is positive. Based on Dali's tourism resources, the implementation of the Transformative Heart Tourism Project in Dali is sustainable, but it also requires cooperation and collaboration between different departments.
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