Aspects of Chinese consumer behavior in buying foreign branded product : a case study of Dove Chocolate, at CR vanguard hypermarkets in Xi'an City, Shaanxi Province, China
viii, 95 p. : ill. ; 30 cm. + 1 CD-ROM (4 3/4 in.)
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Thesis 658.8342 W959a 2011
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Aspects of Chinese consumer behavior in buying foreign branded product : a case study of Dove Chocolate, at CR vanguard hypermarkets in Xi'an City, Shaanxi Province, China
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