Factors affecting customer choice of products in terms of colors in Chengdu, China

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au.identifier.bibno 0021-1133
au.link.externalLink [Full Text](http://www.assumptionjournal.au.edu/index.php/AU-GSB/article/view/471/421)
dc.contributor.author Gong, Rui
dc.contributor.other Assumption University. Graduate School of Business
dc.date.accessioned 2015-07-03T07:45:57Z
dc.date.available 2015-07-03T07:45:57Z
dc.date.issued 2012
dc.description In English ; only abstract in English.
dc.format.mimetype application/pdf
dc.identifier.citation AU-GSB e-Journal 5, 2 (December 2012), 31-40
dc.identifier.uri https://repository.au.edu/handle/6623004553/13803
dc.language.iso eng
dc.publisher Assumption University
dc.rights This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner.
dc.subject Customer choice
dc.subject Color
dc.subject Packaging
dc.subject Ambience
dc.subject Logo
dc.subject Altitude toward color
dc.subject.other Assumption University -- Periodicals
dc.subject.other AU-GSB e-Journal
dc.subject.other AU-GSB e-Journal -- 2012
dc.title Factors affecting customer choice of products in terms of colors in Chengdu, China en_US
dc.type Text
mods.genre Journal Article
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AU GSB: Vol. 5, No. 2 (December 2012)