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2 Faculties
2.11 Graduate School of Business and Advanced Technology Management
Theses
Chinese consumers' willingness to buy foreign products under the influence of consumer ethnocentrism and animosity
Chinese consumers' willingness to buy foreign products under the influence of consumer ethnocentrism and animosity
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AU-Thesis-Fulltext-171160.pdf
(35.05 MB)
Files (Excerpt)
AU-Thesis-Abstract-171160.pdf
(169.34 KB)
Publisher
Assumption University
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Issued Date
2004
Copyright Date
Genre
Thesis
Series
Edition
1st ed.
Language
eng
File Type
application/pdf
No. of Pages/File Size
96 p. : iil. ; 30 cm.
ISBN
ISSN
eISSN
DOI
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Access Rights
Access Status
Call number
Thesis 382.45664 X8c 2004
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Copyright date
Physical location
Citation
Title
Chinese consumers' willingness to buy foreign products under the influence of consumer ethnocentrism and animosity
Other title(s)
Author(s)
Xu, Jian
Editor(s)
Advisor(s)
Sirion Chaipoopirutana
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item.page.dc.contributor
Other Contributor(s)
Abstract
Table of contents
Description
Thesis (MBA) -- Assumption Universtiy. 2004.
Includes bibliography.
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Links
Sponsorship
Spatial coverage
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Degree Name
Master of Business Administration
Degree Level
Masters
Degree Department
Graduate School of Business
Degree Discipline
Business Administration
Degree Grantor(s)
Assumption University
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item.page.dc.subject.lcc
Subject(s)
Food industry and trade
International business enterprises
Consumers -- Research
Consumer behavior
Marketing research
Keyword(s)
Rights
This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner.
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Physical Location
AU Archives, 4th Floor (Cathedral of Learning)
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URI
https://repository.au.edu/handle/6623004553/2522
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