Chinese consumers' willingness to buy foreign products under the influence of consumer ethnocentrism and animosity

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Publisher
Assumption University
Issued Date
2004
Genre
Thesis
Edition
1st ed.
Language
eng
File Type
application/pdf
No. of Pages/File Size
96 p. : iil. ; 30 cm.
Call number
Thesis 382.45664 X8c 2004
Title
Chinese consumers' willingness to buy foreign products under the influence of consumer ethnocentrism and animosity
Author(s)
Xu, Jian
Advisor(s)
Sirion Chaipoopirutana
Description
Thesis (MBA) -- Assumption Universtiy. 2004.
Includes bibliography.
Degree Name
Master of Business Administration
Degree Level
Masters
Degree Department
Graduate School of Business
Degree Discipline
Business Administration
Degree Grantor(s)
Assumption University
Subject(s)
Food industry and trade
 International business enterprises
 Consumers -- Research
 Consumer behavior
 Marketing research
Rights
This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner.
Physical Location
AU Archives, 4th Floor (Cathedral of Learning)
URI
https://repository.au.edu/handle/6623004553/2522
Collections
Theses