Chinese consumers' willingness to buy foreign products under the influence of consumer ethnocentrism and animosity

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Assumption University
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Issued Date
2004
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Thesis
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1st ed.
Language
eng
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application/pdf
No. of Pages/File Size
96 p. : iil. ; 30 cm.
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Thesis 382.45664 X8c 2004
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Title
Chinese consumers' willingness to buy foreign products under the influence of consumer ethnocentrism and animosity
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Author(s)
Xu, Jian
Editor(s)
Advisor(s)
Sirion Chaipoopirutana
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Abstract
Table of contents
Description
Thesis (MBA) -- Assumption Universtiy. 2004.
Includes bibliography.
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Degree Name
Master of Business Administration
Degree Level
Masters
Degree Department
Graduate School of Business
Degree Discipline
Business Administration
Degree Grantor(s)
Assumption University
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Subject(s)
Food industry and trade
 International business enterprises
 Consumers -- Research
 Consumer behavior
 Marketing research
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This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner.
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Physical Location
AU Archives, 4th Floor (Cathedral of Learning)
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URI
https://repository.au.edu/handle/6623004553/2522
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