Chinese consumers' willingness to buy foreign products under the influence of consumer ethnocentrism and animosity

au.identifier.bibno0017-1160
au.identifier.callnoThesis 382.45664 X8c 2004
dc.contributor.advisorSirion Chaipoopirutanaen
dc.contributor.authorXu, Jian
dc.date.accessioned2015-06-26T05:15:29Z
dc.date.available2015-06-26T05:15:29Z
dc.date.issued2004
dc.descriptionThesis (MBA) -- Assumption Universtiy. 2004.
dc.descriptionIncludes bibliography.
dc.format.extent96 p. : iil. ; 30 cm.
dc.format.mimetypeapplication/pdf
dc.identifier.urihttps://repository.au.edu/handle/6623004553/2522
dc.language.isoeng
dc.publisherAssumption University
dc.rightsThis work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner.
dc.subject.otherFood industry and trade
dc.subject.otherInternational business enterprises
dc.subject.otherConsumers -- Research
dc.subject.otherConsumer behavior
dc.subject.otherMarketing research
dc.titleChinese consumers' willingness to buy foreign products under the influence of consumer ethnocentrism and animosityen_US
dc.typeText
mods.edition1st ed.
mods.genreThesis
mods.location.physicalLocationAU Archives, 4th Floor (Cathedral of Learning)
thesis.degree.departmentGraduate School of Business
thesis.degree.disciplineBusiness Administration
thesis.degree.grantorAssumption University
thesis.degree.levelMasters
thesis.degree.nameMaster of Business Administration
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