Idenifying the association between relationship marketing and customer loyalty at ABC Bank in Assumption University Campuses: a case study based on the student's point of view

Published date
2015
Resource type
Publisher
Bangkok : Assumption University
ISBN
ISSN
DOI
Call no.
MBA J65i 2015
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Edition
Copyrighted date
Language
eng
File type
application/pdf
Extent
vi, 171 p. ; 30 cm. + 2 CD-ROMs (4 3/4 in.)
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Authors
Advisor
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Citation
Degree name
Master of Business Administration
Degree level
Masters
Degree discipline
Marketing
Degree department
Graduate School of Business
Degree grantor
Assumption University
Abstract
Table of contents
Description
Thesis (M.B.A.)--Assumption University, 2015.
Includes bibliography.
punsarn.dc.description.sponsorship
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This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner.
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AU Archives, 4th Floor (Cathedral of Learning)
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