Idenifying the association between relationship marketing and customer loyalty at ABC Bank in Assumption University Campuses: a case study based on the student's point of view
Idenifying the association between relationship marketing and customer loyalty at ABC Bank in Assumption University Campuses: a case study based on the student's point of view
| au.identifier.callno | MBA J65i 2015 | |
| dc.contributor.author | John, Jerry | |
| dc.date.accessioned | 2017-02-03T07:44:58Z | |
| dc.date.available | 2017-02-03T07:44:58Z | |
| dc.date.issued | 2015 | |
| dc.description | Thesis (M.B.A.)--Assumption University, 2015. | en_US |
| dc.description | Includes bibliography. | en_US |
| dc.format.extent | vi, 171 p. ; 30 cm. + 2 CD-ROMs (4 3/4 in.) | en_US |
| dc.format.mimetype | application/pdf | en_US |
| dc.identifier.uri | https://repository.au.edu/handle/6623004553/19232 | |
| dc.language.iso | eng | en_US |
| dc.publisher | Bangkok : Assumption University | en_US |
| dc.rights | This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner. | en_US |
| dc.rights.holder | Assumption University | en_US |
| dc.subject | Customer satisfaction | en_US |
| dc.subject | Customer loyalty in a banking company | en_US |
| dc.subject.other | Consumer satisfaction | en_US |
| dc.subject.other | Customer loyalty | en_US |
| dc.subject.other | Relationship marketing | en_US |
| dc.subject.other | Banks and banking -- Customer services | en_US |
| dc.title | Idenifying the association between relationship marketing and customer loyalty at ABC Bank in Assumption University Campuses: a case study based on the student's point of view | en_US |
| dc.type | Text | en_US |
| mods.genre | Thesis | en_US |
| mods.location.physicalLocation | AU Archives, 4th Floor (Cathedral of Learning) | en_US |
| thesis.degree.department | Graduate School of Business | en_US |
| thesis.degree.discipline | Marketing | en_US |
| thesis.degree.grantor | Assumption University | en_US |
| thesis.degree.level | Masters | en_US |
| thesis.degree.name | Master of Business Administration | en_US |