Impact of green marketing strategies on attitude of international tourists in selecting hotel accommodation in Bangkok
Impact of green marketing strategies on attitude of international tourists in selecting hotel accommodation in Bangkok
| au.identifier.bibno | 0013-4085 | |
| au.identifier.callno | Thesis 658.83 C512i 2001 | |
| dc.contributor.author | Chayanee Rungkamol | |
| dc.date.accessioned | 2015-06-26T05:15:18Z | |
| dc.date.available | 2015-06-26T05:15:18Z | |
| dc.date.issued | 2001 | |
| dc.description | A thesis submitted in partial fulfillment of the requirements for the Degree of Master of Business Administration Graduate School of Business Assumption University Bangkok Thailand October 2001. | |
| dc.format.extent | 114 p. ; 28 cm. | |
| dc.format.mimetype | application/pdf | |
| dc.identifier.uri | https://repository.au.edu/handle/6623004553/2441 | |
| dc.language.iso | eng | |
| dc.publisher | Assumption University | |
| dc.rights | This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner. | |
| dc.subject.other | Consumer behavior | |
| dc.subject.other | Hospitality industry -- Bangkok (Thailand) -- Marketing | |
| dc.title | Impact of green marketing strategies on attitude of international tourists in selecting hotel accommodation in Bangkok | en_US |
| dc.type | Text | |
| mods.edition | 1st ed. | |
| mods.genre | Thesis | |
| mods.location.physicalLocation | AU Archives, 4th Floor (Cathedral of Learning) | |
| thesis.degree.department | Graduate School of Business | |
| thesis.degree.grantor | Assumption University | |
| thesis.degree.level | Masters |