AU Annual Staff Seminar 2004 was on the topic: "Know Your Competitors, Know Yourself, You Win" organized on 20 November 2004 at John XXIII Conference Center, Suvarnabhumi campus, Assumption University. Rev. Bro. Bancha Saenghiran, AU President presided over the seminar and delivered a special lecture on “Know Your Competitors, Know Yourself, You Win" with Rev. Bro. Prathip M. Komolmas, President Emeritus delivered a special lecture on the topic. Rev. Bro.Visit Srivichairatana, Vice President for Academic Affairs delivered a lecture on “Performance Standards and Expectations VS Existing Quality of Staff in Thailand and the World’s Competitive Markets”, and each director of the office delivered a talk on “Changes and Advancement in Administrative Units”. In attendance were AU administrators and all staff members.