This paper synthesizes the literature on multiple disciplines, including marketing, entrepreneurship,
information technology (IT), and international business. The investigation on the relationships among
entrepreneurial intensity, IT, national culture, new product success, and performance is presented. It postulates
the mediating role of IT in the relationship between entrepreneurial intensity and new product success, and it
explores their indirect relationships with business performance. In addition, the conceptual framework
encompasses the effects of cultural differences on the hypothesized relationship between entrepreneurial intensity
and IT.
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