Entrepreneurial intensity, national culture, and the success of new product developments : the mediating role of information technology
Entrepreneurial intensity, national culture, and the success of new product developments : the mediating role of information technology
Files (excerpt)
Published date
2003
Resource type
Publisher
Assumption University
ISBN
ISSN
DOI
Call no.
Other identifier(s)
Edition
Copyrighted date
Language
eng
File type
application/pdf
Extent
Other title(s)
Authors
Advisor
Other Contributor(s)
Assumption University. Martin de Tours School of Management and Economics
Citation
AU Journal of Management 1, 1 (September-March 2003), 15-22
Degree name
Degree level
Degree discipline
Degree department
Degree grantor
Abstract
This paper synthesizes the literature on multiple disciplines, including marketing, entrepreneurship,
information technology (IT), and international business. The investigation on the relationships among
entrepreneurial intensity, IT, national culture, new product success, and performance is presented. It postulates
the mediating role of IT in the relationship between entrepreneurial intensity and new product success, and it
explores their indirect relationships with business performance. In addition, the conceptual framework
encompasses the effects of cultural differences on the hypothesized relationship between entrepreneurial intensity
and IT.
Table of contents
Description
In English ; only abstract in English.
punsarn.dc.description.sponsorship
Spatial Coverage
Rights
This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner.