Entrepreneurial intensity, national culture, and the success of new product developments : the mediating role of information technology

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au.identifier.bibno0021-0557
au.link.externalLink[Full Text](https://aujm.au.edu/index.php/aujm/article/view/150/132)
dc.contributor.authorAmornrat Thoumrungroj
dc.contributor.otherAssumption University. Martin de Tours School of Management and Economics
dc.date.accessioned2015-07-03T08:12:04Z
dc.date.available2015-07-03T08:12:04Z
dc.date.issued2003
dc.descriptionIn English ; only abstract in English.
dc.description.abstractThis paper synthesizes the literature on multiple disciplines, including marketing, entrepreneurship, information technology (IT), and international business. The investigation on the relationships among entrepreneurial intensity, IT, national culture, new product success, and performance is presented. It postulates the mediating role of IT in the relationship between entrepreneurial intensity and new product success, and it explores their indirect relationships with business performance. In addition, the conceptual framework encompasses the effects of cultural differences on the hypothesized relationship between entrepreneurial intensity and IT.
dc.format.mimetypeapplication/pdf
dc.identifier.citationAU Journal of Management 1, 1 (September-March 2003), 15-22
dc.identifier.urihttps://repository.au.edu/handle/6623004553/14782
dc.language.isoeng
dc.publisherAssumption University
dc.rightsThis work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner.
dc.subjectAU Journal of Management
dc.subjectAU Journal of Management -- 2003
dc.subject.otherAssumption University -- Periodicals
dc.subject.otherEntrepreneurship
dc.subject.otherMarketing -- Data processing
dc.subject.otherInformation technology
dc.titleEntrepreneurial intensity, national culture, and the success of new product developments : the mediating role of information technologyen_US
dc.typeText
mods.genreJournal Article
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AU Journal of Management: Vol. 1, No. 1 (2003)