Entrepreneurial intensity, national culture, and the success of new product developments : the mediating role of information technology

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au.identifier.bibno 0021-0557
au.link.externalLink [Full Text](https://aujm.au.edu/index.php/aujm/article/view/150/132)
dc.contributor.author Amornrat Thoumrungroj
dc.contributor.other Assumption University. Martin de Tours School of Management and Economics
dc.date.accessioned 2015-07-03T08:12:04Z
dc.date.available 2015-07-03T08:12:04Z
dc.date.issued 2003
dc.description In English ; only abstract in English.
dc.description.abstract This paper synthesizes the literature on multiple disciplines, including marketing, entrepreneurship, information technology (IT), and international business. The investigation on the relationships among entrepreneurial intensity, IT, national culture, new product success, and performance is presented. It postulates the mediating role of IT in the relationship between entrepreneurial intensity and new product success, and it explores their indirect relationships with business performance. In addition, the conceptual framework encompasses the effects of cultural differences on the hypothesized relationship between entrepreneurial intensity and IT.
dc.format.mimetype application/pdf
dc.identifier.citation AU Journal of Management 1, 1 (September-March 2003), 15-22
dc.identifier.uri https://repository.au.edu/handle/6623004553/14782
dc.language.iso eng
dc.publisher Assumption University
dc.rights This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner.
dc.subject AU Journal of Management
dc.subject AU Journal of Management -- 2003
dc.subject.other Assumption University -- Periodicals
dc.subject.other Entrepreneurship
dc.subject.other Marketing -- Data processing
dc.subject.other Information technology
dc.title Entrepreneurial intensity, national culture, and the success of new product developments : the mediating role of information technology en_US
dc.type Text
mods.genre Journal Article
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AU Journal of Management: Vol. 1, No. 1 (2003)