Consumers' attitudes toward mobile advertising in Thailand

Files
AU-Independent-Study-Fulltext-186650.PDF (40.8 MB)
Files (Excerpt)
AU-Independent-Study-Abstract-186650.pdf (180.55 KB)
Publisher
Assumption University
Issued Date
2006
Genre
Independent Study
Edition
1st ed.
Language
eng
File Type
application/pdf
No. of Pages/File Size
100 p. : ill. ; 30 cm.
Call number
IS MS7000 A539c 2006
Title
Consumers' attitudes toward mobile advertising in Thailand
Author(s)
Anchaket Chutvanichkul
Advisor(s)
Asawin Wichayachakorn
Description
Independent Study (M.Sc.Mgt.) -- Assumption University, 2006.
Includes bibliography.
Degree Name
Master of Science
Degree Level
Masters
Degree Department
College of Internet Distance Education
Degree Discipline
Management
Degree Grantor(s)
Assumption University
Subject(s)
Consumers -- Attitudes
 Cellular telephone services industry -- Marketing
Rights
This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner.
Physical Location
AU Archives, 4th Floor (Cathedral of Learning)
URI
https://repository.au.edu/handle/6623004553/8650
Collections
Independent Studies/Action Researches