The study of the factors affecting the customer loyalty of lotteria fast food restaurants in Yangon, Myanmar
The study of the factors affecting the customer loyalty of lotteria fast food restaurants in Yangon, Myanmar
au.identifier.bibno | 0022-4016 | |
au.identifier.callno | Thesis 658.8343 M996s 2015 | |
dc.contributor.author | Myint, Khine Cho Myo | |
dc.date.accessioned | 2016-03-07T05:42:30Z | |
dc.date.available | 2016-03-07T05:42:30Z | |
dc.date.issued | 2015 | |
dc.description | Thesis (M.B.A.)--Assumption University, 2015. | en_US |
dc.description | Includes bibliography | en_US |
dc.format.extent | x, 126 p. : ill. ; 30 cm. + 2 CD-ROMs (4 3/4 in.) | en_US |
dc.format.mimetype | application/pdf | en_US |
dc.identifier.uri | https://repository.au.edu/handle/6623004553/17705 | |
dc.language.iso | eng | en_US |
dc.publisher | Bangkok : Assumption University | en_US |
dc.rights | This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner. | en_US |
dc.subject.other | Customer loyalty | en_US |
dc.subject.other | Customer services | en_US |
dc.subject.other | Food service management | en_US |
dc.subject.other | Restaurant -- Burma -- Yangon | en_US |
dc.title | The study of the factors affecting the customer loyalty of lotteria fast food restaurants in Yangon, Myanmar | en_US |
dc.type | Text | en_US |
mods.genre | Thesis | en_US |
mods.location.physicalLocation | AU Archives, 4th Floor (Cathedral of Learning) | en_US |
thesis.degree.department | Graduate School of Business | en_US |
thesis.degree.discipline | Master of Business Administration Program | en_US |
thesis.degree.grantor | Assumption University | en_US |
thesis.degree.level | Masters | en_US |
thesis.degree.name | Master of Business Administration | en_US |