Dimensional components of affective attitude to television advertising

au.identifier.bibno 0014-3848
au.identifier.callno Thesis 659.143 K16d 2001
dc.contributor.author Kanyarat, Buanark
dc.date.accessioned 2015-06-26T05:14:00Z
dc.date.available 2015-06-26T05:14:00Z
dc.date.issued 2001
dc.description A thesis submitted in partial fulfillmant of the requirements for the degree of Master of Business Administration.
dc.format.extent 119 p. ; 31 cm.
dc.format.mimetype application/pdf
dc.identifier.uri https://repository.au.edu/handle/6623004553/1932
dc.language.iso eng
dc.publisher Assumption University
dc.rights This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner.
dc.subject.other Advertising, Television
dc.title Dimensional components of affective attitude to television advertising en_US
dc.type Text
mods.edition 1st ed.
mods.genre Thesis
mods.location.physicalLocation AU Archives, 4th Floor (Cathedral of Learning)
thesis.degree.department Graduate School of Business
thesis.degree.grantor Assumption University
thesis.degree.level Masters
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