The antecdents and consequence of perceived customer value : a study of counter brand facial skincare products in Bangkok

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auj-management-abstract-13417.pdf (196.07 KB)
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Assumption University
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2010
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eng
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AU Journal of Management 8, 2 (July-December 2010), 1-11
Title
The antecdents and consequence of perceived customer value : a study of counter brand facial skincare products in Bangkok
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Author(s)
Rungsiri Padungrat
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Assumption University. Martin de Tours School of Management and Economics
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In English ; only abstract in English.
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Thailand
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Assumption University -- Periodicals
 Consumer satisfaction
 Consumer behavior -- Thailand -- Bangkok
 Customer services -- Management
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AU Journal of Management
 AU Journal of Management -- 2010
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This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner.
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https://repository.au.edu/handle/6623004553/13417
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AU Journal of Management: Vol. 8, No. 2 (2010)