The antecdents and consequence of perceived customer value : a study of counter brand facial skincare products in Bangkok

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auj-management-abstract-13417.pdf (196.07 KB)
Publisher
Assumption University
Issued Date
2010
Genre
Journal Article
Language
eng
File Type
application/pdf
Citation
AU Journal of Management 8, 2 (July-December 2010), 1-11
Title
The antecdents and consequence of perceived customer value : a study of counter brand facial skincare products in Bangkok
Author(s)
Rungsiri Padungrat
Other Contributor(s)
Assumption University. Martin de Tours School of Management and Economics
Description
In English ; only abstract in English.
Spatial coverage
Thailand
Subject(s)
Assumption University -- Periodicals
 Consumer satisfaction
 Consumer behavior -- Thailand -- Bangkok
 Customer services -- Management
Keyword(s)
AU Journal of Management
 AU Journal of Management -- 2010
Rights
This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner.
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URI
https://repository.au.edu/handle/6623004553/13417
Collections
AU Journal of Management: Vol. 8, No. 2 (2010)