A structural equation model of factors influencing Thai digital music piracy: a conceptual perspective

au.link.externalLink [Full Text] (http://www.assumptionjournal.au.edu/index.php/abacjournal/article/view/2547/1740)
dc.contributor.author Pannawit Sanitnarathorn
dc.date.accessioned 2017-02-27T02:15:35Z
dc.date.available 2017-02-27T02:15:35Z
dc.date.issued 2016
dc.description.abstract This study presents a conceptual framework, using structural equation modeling, of the variables that influence Thai digital music piracy. From both the 1997 and 2008 economic turmoil to the technological leaps from cassettes, to CDs, to the Internet and the related peer-to-peer (P2P) file sharing technologies, the Thai music industry has and continues to witness tumultuous times. More recently, broadband and Internet enabled smart phones have exacerbated the issues swirling around digital music piracy and the loss of revenue to both the music label houses and their artists. This study is therefore focused on the variables that contribute to factors influencing piracy. Music labels and artists need to understand the motives that cause users willingness to embrace illegal downloading and develop methods and markets to counter this act which is making business unsustainable. en_US
dc.format.extent 12 pages en_US
dc.format.mimetype application/pdf en_US
dc.identifier.citation ABAC Journal 36, 2 (July-December 2016), 122-134 en_US
dc.identifier.issn 0858-0855
dc.identifier.uri https://repository.au.edu/handle/6623004553/19355
dc.language.iso eng en_US
dc.publisher Assumption University Press en_US
dc.rights This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner. en_US
dc.rights.holder Assumption University en_US
dc.subject Attitudes en_US
dc.subject Music business en_US
dc.subject Music piracy en_US
dc.subject Perceived benefits en_US
dc.subject Perceived risk en_US
dc.subject SEM en_US
dc.subject.other ABAC Journal
dc.subject.other ABAC Journal -- 2016
dc.title A structural equation model of factors influencing Thai digital music piracy: a conceptual perspective en_US
dc.type Text en_US
mods.genre Journal Article en_US
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