An empirical investigation of factors affecting passenger’s repurchase intention towards low-cost airline in Thailand
item.page.files.original
item.page.dc.publisher
item.page.dcterms.publisher
item.page.dc.date.issued
2020
item.page.dc.date.copyright
item.page.mods.genre
item.page.dc.relation.ispartofseries
item.page.mods.edition
item.page.dc.language.iso
eng
item.page.dc.format.mimetype
application/pdf
item.page.dc.format.extent
21 photos
item.page.dc.identifier.isbn
item.page.dc.identifier.issn
item.page.dc.identifier.eissn
item.page.dc.identifier.doi
item.page.dc.identifier
item.page.dcterms.accessRights
item.page.oaire.accessRight
item.page.au.identifier.callno
item.page.au.identifier.other
item.page.dc.date.copyrighted
item.page.mods.physicalLocation
item.page.dc.identifier.citation
AU Virtual International Conference Entrepreneurship and Sustainability in the Digital Era Vol. 1 No. 1 (2020), 416-436
item.page.dc.title
An empirical investigation of factors affecting passenger’s repurchase intention towards low-cost airline in Thailand
item.page.dc.title.alternative
item.page.dc.contributor.author
item.page.dc.contributor.editor
item.page.dc.contributor.advisor
item.page.ithesis.email.advisor
item.page.dc.contributor
item.page.dc.contributor.other
item.page.dc.description.abstract
With the economic situation at this time, being able to generate some profits for the airlines is difficult. However, to be able to survive in this changing world is harder. As there are many competitions in the aviation industry in Thailand. Airlines are competing with one another either by price promotion, or cost. Many factors are affecting the world’s economy right now. For example, economic war between the united states of America and China, the appreciation of Thai Baht, the political problems, and others to be able to survive in this crisis, creating the factor of repurchase intention would be the solution to all the airlines. The motive of the study is to investigate the influence of affecting factors: service quality in terms of tangible factors, schedule factors, service provided by ground personnel, service provided by flight attendants, trust, brand image, perceived value, and customer satisfaction on repurchase intention towards one particular budget-airline in Thailand. The researchers gathered data from real passengers of the low-cost airline at Don Mueang International Airport and Suvarnabhumi Airport, Thailand. The sample size of this study is 409 respondents. The data is collected by the questionnaire distribution. Descriptive research with quota sampling, judgement sampling, and convenience sampling under non-probability was applied. The five Liker-scale was used to help with the research instrument. The researchers applied descriptive and inferential analysis methods to complete the process. Besides, the Multiple Regression Linear was adopted to help test all the hypotheses. Based on the findings, the researchers found that service quality in terms of tangible factors, service provided by ground personnel, and service provided by flight attendants, trust, brand image, perceived value and customer satisfaction statistically have an influence on repurchase intention.
item.page.dc.description.tableofcontents
item.page.dc.description
item.page.dcterms.description
item.page.dc.description.uri
item.page.dc.description.sponsorship
item.page.dc.coverage.spatial
item.page.dc.relation.ispartof
item.page.thesis.degree.name
item.page.thesis.degree.level
item.page.thesis.degree.department
item.page.thesis.degree.discipline
item.page.thesis.degree.grantor
item.page.dc.subject.classification
item.page.dc.subject.lcc
item.page.dc.subject
item.page.dc.rights
This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner.