Segmentation basis : a study of product attributes and shoppers' perception of value on jewelry selection at World Trade Center, Bangkok

au.identifier.bibno 0015-5935
au.identifier.callno Thesis 658.812 P294s 2003
dc.contributor.author Patchareeporn Jiraprachaya
dc.date.accessioned 2015-06-26T05:13:47Z
dc.date.available 2015-06-26T05:13:47Z
dc.date.issued 2003
dc.description Thesis (MBA) -- Assumption University, 2003.
dc.description Includes bibliography.
dc.format.extent 70 p. ; 31 cm.
dc.format.mimetype application/pdf
dc.identifier.uri https://repository.au.edu/handle/6623004553/1842
dc.language.iso eng
dc.publisher Assumption University
dc.rights This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner.
dc.subject.other Market segmentation
dc.subject.other Jewelry -- Consumer satisfaction
dc.subject.other Jewelry making
dc.title Segmentation basis : a study of product attributes and shoppers' perception of value on jewelry selection at World Trade Center, Bangkok en_US
dc.type Text
mods.edition 1st ed.
mods.genre Thesis
mods.location.physicalLocation AU Archives, 4th Floor (Cathedral of Learning)
thesis.degree.department Graduate School of Business
thesis.degree.discipline Business Administration
thesis.degree.grantor Assumption University
thesis.degree.level Masters
thesis.degree.name Master of Business Administration
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