The impact of in-store marketing stimuli on impulse buying behavior and post-purchase evaluation: a study of self-selected mass color cosmetics in Bangkok

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au.identifier.callno Dissertation W251i 2016
dc.contributor.advisor Theingi
dc.contributor.author Wanwisa Charoennan
dc.date.accessioned 2017-09-26T07:15:37Z
dc.date.available 2017-09-26T07:15:37Z
dc.date.issued 2016
dc.description Dissertation (Ph.D. BA)--Assumption University, 2016. en_US
dc.description Includes bibliography. en_US
dc.format.extent xii, 278 p. : ill. ; 30 cm. en_US
dc.format.mimetype application/pdf en_US
dc.identifier.uri https://repository.au.edu/handle/6623004553/19884
dc.language.iso eng en_US
dc.publisher Bangkok : Assumption University en_US
dc.rights This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner. en_US
dc.rights.holder Assumption University en_US
dc.title The impact of in-store marketing stimuli on impulse buying behavior and post-purchase evaluation: a study of self-selected mass color cosmetics in Bangkok en_US
dc.type Text en_US
mods.genre Dissertation en_US
mods.location.physicalLocation AU Archives, 4th Floor (Cathedral of Learning) en_US
thesis.degree.department Martin de Tours School of Management and Economics en_US
thesis.degree.discipline Business Administration en_US
thesis.degree.grantor Assumption University en_US
thesis.degree.level Doctoral en_US
thesis.degree.name Doctor of Philosophy en_US
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