Art design major undergraduate's satisfaction towards online education: a case of public universities in Sichuan, China

Abstract

The paper aims to evaluate the essential determinants that have a significant effect on satisfaction for online education of art design major undergraduate students from four public universities in the Sichuan Province of China. Perceived Ease of Use (PEOU), Perceived Usefulness (PU), Attitude (ATT), Performance Expectancy (PE), Effort Expectancy (EE), Social Influence (SI) and Satisfaction (SAT) were all investigated to determine if these constructs influence satisfaction of students with online education. The researcher applied a quantitative exploration approach with 487 samples and distributed the quantitative questionnaire to art design major undergraduates at four target universities. The multistage sampling approach was utilized in this survey. Confirmatory Factor Analysis (CFA) and Structural Equation Model (SEM) were utilized to determine the relationships of the variables under study. The entire hypotheses were supported by the results of the data analysis, in which social influence indicated the most powerful direct effect on satisfaction. For students to acknowledge and recognize the effectiveness of online education, university administrators and teaching staffs should pay sufficient attention to the factors which has generated significant influence on the satisfaction of the instruction, and consider the correlated teaching adjust or reform in the future according to the findings of this research.