E-business : Growth and Trends in Thailand

au.link.externalLink [Full Text] (http://www.assumptionjournal.au.edu/index.php/eJIR/article/view/4718/2695)
dc.contributor.author John, Varughese Kizhakkacharuvil
dc.contributor.author Nithiphong Vikitset
dc.contributor.author Duangta Duangekanog
dc.contributor.author Asawin Wichayachakorn
dc.date.accessioned 2018-08-18T23:53:51Z
dc.date.available 2018-08-18T23:53:51Z
dc.date.issued 2017
dc.description.abstract The era of e-business has changed the old economic relationship among producers, traders and consumers and the new economic relationship is called extended or integrated relationship. In this context this article has made an enquiry about the growth of e-business in Thailand. The change in technologies has a great impact on the old business models especially in the areas of strategies and customer engagement of business. The platform for changes in e-business is the internet, social media and mobile technology. Majority of the people in Thailand are found to be accustomed in using mobile technology in recent years. Nevertheless, the growth of e-business in the form of B2B, B2C, and G2B/C transactions are not so admirable in Thailand from the analysis and findings of this study during the period of 2012 to 2016. en_US
dc.format.extent 10 pages en_US
dc.format.mimetype application/msword en_US
dc.identifier.citation John, V.K., et.al. (2017), 'E-Business: Growth and Trends in Thailand'. AU-eJIR, vol. 2 (2), 151-160 en_US
dc.identifier.uri https://repository.au.edu/handle/6623004553/21228
dc.language.iso eng en_US
dc.publisher AU-eJIR en_US
dc.rights This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner. en_US
dc.subject e-Business en_US
dc.subject NRI
dc.subject Trend
dc.subject Economy
dc.subject Thailand
dc.subject.other AU-eJournal of Interdisciplinary Research (AU-eJIR)
dc.subject.other AU-eJournal of Interdisciplinary Research (AU-eJIR) -- 2017
dc.title E-business : Growth and Trends in Thailand en_US
dc.type Text en_US
mods.genre Journal Article en_US
mods.location.physicalLocation Assumption University, IRAS en_US
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