The influence of brand name and country image on Thai consumers' perceived quality of selected products of Thai leather goods industry

au.identifier.bibno 0017-1828
au.identifier.callno Thesis 658.8342 K84i 2004
dc.contributor.author Kornkanok Apiraxdechachai
dc.date.accessioned 2015-06-26T05:15:28Z
dc.date.available 2015-06-26T05:15:28Z
dc.date.issued 2004
dc.description Thesis (MBA) -- Assumption University, 2004.
dc.description Includes bibliography.
dc.format.extent 115 p. : ill. ; 30 cm.
dc.format.mimetype application/pdf
dc.identifier.uri https://repository.au.edu/handle/6623004553/2514
dc.language.iso eng
dc.publisher Assumption University
dc.rights This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner.
dc.subject.other Consumer behavior
dc.subject.other Leather industry and trade
dc.subject.other Consumers' preferences
dc.title The influence of brand name and country image on Thai consumers' perceived quality of selected products of Thai leather goods industry en_US
dc.type Text
mods.edition 1st ed.
mods.genre Thesis
mods.location.physicalLocation AU Archives, 4th Floor (Cathedral of Learning)
thesis.degree.department Graduate School of Business
thesis.degree.discipline Business Administration
thesis.degree.grantor Assumption University
thesis.degree.level Masters
thesis.degree.name Master of Business Administration
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