Penetration of eCommerce and Perception of Consumers in Thailand Varughese Kizhakkacharuvil John Asawin Wichayachakorn 2019-10-21T05:13:22Z 2019-10-21T05:13:22Z 2019-10-08
dc.description.abstract The study focused on business-to-consumer eCommerce in Thailand regarding its penetration and the perceptions of consumers in the country. Stratified sampling was used to collect data from the different regions of Thailand because of its diversified nature in culture and economic activities. By the offline questionnaire survey, conducted in January to March 2018, data were collected from regular online shoppers and regular offline buyers and the same were analyzed by descriptive and inferential statistical methods. Books & Magazines, Cosmetics, Mobile, and Laptop are the four consumer items used in the study to investigate the penetration and it was estimated that the average penetration of online shopping is twenty five percent in volume on these commodities. The convenience of online shopping is the most influencing factor for positive attitude towards online shopping. Lack of trust and confidence in electronic transactions due to the paucity of adequate protective laws; and the consumers’ perceptions towards product performance risk and financial risk are major deterrents of eCommerce in Thailand. It has been observed that the penetration of online shopping is not a threat, for the time being, to the traditional retailers of these commodities since they have more than double the market share of online buyers. en_US
dc.format.extent 12 en_US
dc.format.mimetype application/pdf en_US
dc.identifier.citation John, V. K., & Wichayachakorn, A. (2019). Penetration of eCommerce and Perception of Consumers in Thailand. International Journal of Advanced Science and Technology, 28(8s), 367-375. en_US
dc.identifier.issn 2005-4238 IJAST
dc.language.iso eng en_US
dc.publisher International Journal of Advanced Science and Technology (IJAST) - ELSEVIER en_US
dc.rights This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner. en_US
dc.subject eCommerce; B2C; penetration; perception; Thailand en_US
dc.title Penetration of eCommerce and Perception of Consumers in Thailand en_US
dc.type Text en_US
mods.genre Article en_US
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