The relationship between perceived service quality, switching costs, customer satisfaction, and customer loyalty : a case study of Terakit Group in Bangkok
The relationship between perceived service quality, switching costs, customer satisfaction, and customer loyalty : a case study of Terakit Group in Bangkok
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Published date
2009
Resource type
Publisher
Assumption University
ISBN
ISSN
DOI
Call no.
Thesis 658.8343 N237r 2009
Other identifier(s)
Edition
1st ed.
Copyrighted date
Language
eng
File type
application/pdf
Extent
70 p. ; 30 cm. + 1 CD-ROM (4 3/4 in.)
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Authors
Advisor
Other Contributor(s)
Citation
Degree name
Master of Business Administration
Degree level
Masters
Degree discipline
Business Administration
Degree department
Graduate School of Business
Degree grantor
Assumption University
Abstract
Table of contents
Description
Thesis (MBA) -- Assumption University, 2009.
Includes bibliography.
Includes bibliography.
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This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner.
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Location
AU Archives, 4th Floor (Cathedral of Learning)