The relationship between perceived service quality, switching costs, customer satisfaction, and customer loyalty : a case study of Terakit Group in Bangkok

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AU-Thesis-Fulltext-197550.pdf (3.36 MB)
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AU-Thesis-Abstract-197550.pdf (1.28 MB)
Publisher
Assumption University
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Issued Date
2009
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Genre
Thesis
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Edition
1st ed.
Language
eng
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application/pdf
No. of Pages/File Size
70 p. ; 30 cm. + 1 CD-ROM (4 3/4 in.)
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Thesis 658.8343 N237r 2009
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Title
The relationship between perceived service quality, switching costs, customer satisfaction, and customer loyalty : a case study of Terakit Group in Bangkok
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Author(s)
Naruemit Jaroensrisomboon
Editor(s)
Advisor(s)
Sirion Chaipoopirutana
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Abstract
Table of contents
Description
Thesis (MBA) -- Assumption University, 2009.
Includes bibliography.
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Degree Name
Master of Business Administration
Degree Level
Masters
Degree Department
Graduate School of Business
Degree Discipline
Business Administration
Degree Grantor(s)
Assumption University
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Subject(s)
Customer services -- Quality control
 Customer services -- Management
 Consumer satisfaction
Keyword(s)
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This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner.
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Physical Location
AU Archives, 4th Floor (Cathedral of Learning)
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URI
https://repository.au.edu/handle/6623004553/1875
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Theses