The relationship between perceived service quality, switching costs, customer satisfaction, and customer loyalty : a case study of Terakit Group in Bangkok

Simple item page
au.identifier.bibno0019-7550
au.identifier.callnoThesis 658.8343 N237r 2009
dc.contributor.advisorSirion Chaipoopirutanaen
dc.contributor.authorNaruemit Jaroensrisomboon
dc.date.accessioned2015-06-26T05:13:51Z
dc.date.available2015-06-26T05:13:51Z
dc.date.issued2009
dc.descriptionThesis (MBA) -- Assumption University, 2009.
dc.descriptionIncludes bibliography.
dc.format.extent70 p. ; 30 cm. + 1 CD-ROM (4 3/4 in.)
dc.format.mimetypeapplication/pdf
dc.identifier.urihttps://repository.au.edu/handle/6623004553/1875
dc.language.isoeng
dc.publisherAssumption University
dc.rightsThis work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner.
dc.subject.otherCustomer services -- Quality control
dc.subject.otherCustomer services -- Management
dc.subject.otherConsumer satisfaction
dc.titleThe relationship between perceived service quality, switching costs, customer satisfaction, and customer loyalty : a case study of Terakit Group in Bangkoken_US
dc.typeText
mods.edition1st ed.
mods.genreThesis
mods.location.physicalLocationAU Archives, 4th Floor (Cathedral of Learning)
thesis.degree.departmentGraduate School of Business
thesis.degree.disciplineBusiness Administration
thesis.degree.grantorAssumption University
thesis.degree.levelMasters
thesis.degree.nameMaster of Business Administration
Files
Original bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
AU-Thesis-Fulltext-197550.pdf
Size:
3.36 MB
Format:
Adobe Portable Document Format
Description:
Fulltext
Download
Excerpt bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
AU-Thesis-Abstract-197550.pdf
Size:
1.28 MB
Format:
Adobe Portable Document Format
Description:
Abstract
Download
Collections
Theses