A study the intentional relationship between Content Sensory Attribute Beliefs, Perceived Utilitarian Value, and Price Signaling towards “Birdy® Drinking” Behavioral re-intention in Thailand.

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AU-Project-Report-Fulltext-24056.pdf (1.88 MB)
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AU-Project-Report-Abstract-24056.pdf (197.37 KB)
Issued Date
2020
Genre
Project Report
Language
eng
File Type
application/pdf
No. of Pages/File Size
66 pages
Title
A study the intentional relationship between Content Sensory Attribute Beliefs, Perceived Utilitarian Value, and Price Signaling towards “Birdy® Drinking” Behavioral re-intention in Thailand.
Author(s)
Naruecha Putithanarak
Advisor(s)
Chitipa Nhamkroekchoti
Keyword(s)
Birdy
 Drinking
Rights
This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner.
URI
https://repository.au.edu/handle/6623004553/24056
Collections
Project’s Reports/Final Reports