Measuring consumer word-of-mouth in usage of mobile commerce messaging services

au.identifier.bibno 0017-1147
au.identifier.callno Thesis 658.872 K18m 2004
dc.contributor.author Karki, Kanchan Singh
dc.date.accessioned 2015-06-26T05:15:00Z
dc.date.available 2015-06-26T05:15:00Z
dc.date.issued 2004
dc.description Thesis (MBA) -- Assumption University, 2004.
dc.description Includes bibliography.
dc.format.extent 134 p. ; 30 cm.
dc.format.mimetype application/pdf
dc.identifier.uri https://repository.au.edu/handle/6623004553/2333
dc.language.iso eng
dc.publisher Assumption University
dc.rights This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner.
dc.subject.other Mobile commerce
dc.subject.other Personal communication service systems
dc.title Measuring consumer word-of-mouth in usage of mobile commerce messaging services en_US
dc.type Text
mods.edition 1st ed.
mods.genre Thesis
mods.location.physicalLocation Assumption University Library, Hua Mak Campus
thesis.degree.department Graduate School of Business
thesis.degree.discipline Business Administration
thesis.degree.grantor Assumption University
thesis.degree.level Masters
thesis.degree.name Master of Business Administration
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