Informational influence of social network sites on consumer engagement intention: a context of civic engagement
Informational influence of social network sites on consumer engagement intention: a context of civic engagement
| au.identifier.callno | Dissertation K45i 2016 | |
| dc.contributor.advisor | Thanawan Phongsatha | |
| dc.contributor.author | Khomson Tunsakul | |
| dc.date.accessioned | 2017-03-28T07:18:06Z | |
| dc.date.available | 2017-03-28T07:18:06Z | |
| dc.date.issued | 2016 | |
| dc.description | Dissertation (Ph.D. BA)--Assumption University, 2016. | en_US |
| dc.description | Includes bibliography. | en_US |
| dc.format.extent | vii, 203 p. ; 30 cm. | en_US |
| dc.format.mimetype | application/pdf | en_US |
| dc.identifier.uri | https://repository.au.edu/handle/6623004553/19379 | |
| dc.language.iso | eng | en_US |
| dc.publisher | Bangkok : Assumption University | en_US |
| dc.rights | This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner. | en_US |
| dc.rights.holder | Assumption University | en_US |
| dc.subject | Civic engagement | en_US |
| dc.subject | Consumer engagement | en_US |
| dc.subject | Content quality | en_US |
| dc.subject | Informational influence | en_US |
| dc.subject | Intention to engage | en_US |
| dc.subject | Perceived ease of use | en_US |
| dc.subject | Perceived usefulness | en_US |
| dc.subject | Political engagement | en_US |
| dc.subject | Social network site | en_US |
| dc.subject | Source credibility | en_US |
| dc.subject | Virtual community | en_US |
| dc.title | Informational influence of social network sites on consumer engagement intention: a context of civic engagement | en_US |
| dc.type | Text | en_US |
| mods.genre | Dissertation | en_US |
| mods.location.physicalLocation | AU Archives, 4th Floor (Cathedral of Learning) | en_US |
| thesis.degree.department | Martin de Tours School of Management and Economics | en_US |
| thesis.degree.discipline | Business Administration | en_US |
| thesis.degree.grantor | Assumption University | en_US |
| thesis.degree.level | Doctoral | en_US |
| thesis.degree.name | Doctor of Philosophy | en_US |
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