Enhancing service quality towards customer satisfactions through action research in marketing and operation department of MICTDC, Myanmar

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Publisher
Bangkok : Assumption University
Issued Date
2016
Genre
Dissertation
Language
eng
File Type
application/pdf
No. of Pages/File Size
ix, 161 p. : ill. ; 30 cm.
Call number
Dissertation T532e 2016
Title
Enhancing service quality towards customer satisfactions through action research in marketing and operation department of MICTDC, Myanmar
Author(s)
Thu, Yin Win
Advisor(s)
Binkert, Jacqueline
Description
Dissertation (Ph.D. OD)--Assumption University, 2016.
Includes bibliography.
Degree Name
Doctor of Philosophy
Degree Level
Doctoral
Degree Department
Graduate School of Business
Degree Discipline
Organization Development
Degree Grantor(s)
Assumption University
Subject(s)
Organizational change
 Organizational change -- Case studies
 Customer satisfaction
Keyword(s)
Organization development
 Organization development intervention
 Consumer satisfaction
 Service quality
Rights
This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner.
Physical Location
AU Archives, 4th Floor (Cathedral of Learning)
URI
https://repository.au.edu/handle/6623004553/19348
Collections
Dissertations