Enhancing service quality towards customer satisfactions through action research in marketing and operation department of MICTDC, Myanmar

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AU-Dissertation-Fulltext-19348.pdf (76.17 MB)
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AU-Dissertation-Abstract-19348.pdf (453.44 KB)
Publisher
Bangkok : Assumption University
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Issued Date
2016
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Genre
Dissertation
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Edition
Language
eng
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application/pdf
No. of Pages/File Size
ix, 161 p. : ill. ; 30 cm.
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Dissertation T532e 2016
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Title
Enhancing service quality towards customer satisfactions through action research in marketing and operation department of MICTDC, Myanmar
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Author(s)
Thu, Yin Win
Editor(s)
Advisor(s)
Binkert, Jacqueline
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Abstract
Table of contents
Description
Dissertation (Ph.D. OD)--Assumption University, 2016.
Includes bibliography.
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Degree Name
Doctor of Philosophy
Degree Level
Doctoral
Degree Department
Graduate School of Business
Degree Discipline
Organization Development
Degree Grantor(s)
Assumption University
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Subject(s)
Organizational change
 Organizational change -- Case studies
 Customer satisfaction
Keyword(s)
Organization development
 Organization development intervention
 Consumer satisfaction
 Service quality
Rights
This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner.
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Physical Location
AU Archives, 4th Floor (Cathedral of Learning)
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URI
https://repository.au.edu/handle/6623004553/19348
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