Business and leisure tourists' perception on selected attributes of Luxury Hotels in Bangkok : a comparative study
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Publisher
Issued Date
2005
Genre
Language
eng
File Type
application/pdf
Citation
AU Journal of Management 3, 2 (June-December 2005), 51-55
Title
Business and leisure tourists' perception on selected attributes of Luxury Hotels in Bangkok : a comparative study
Author(s)
Other Contributor(s)
Abstract
The Travel and Tourism Industry in Bangkok is growing at a steady pace which holds the
Hospitality Business in a strong position. In order to understand the customers 'purchase behavior in
the hospitality industry, specifically Luxury hotels, it is necessary to know the perception of tourists '
regarding several attributes of luxury hotels that create value. Different guests see value in a different
light depending on their purpose of travel. The main purpose of this study was to determine the difference
in the perception of business tourists and leisure tourists toward the selected attributes of luxury hotels
in Bangkok. The related attributes were brand name and reputation, physical property, guestroom design
and amenities, bathroom fixture and amenities, functional service, interpersonal service, food and
beverage related services and quality standards.
The respondents of this study were Business and Leisure tourists who had stayed in selected
luxury hotels in Bangkok. A total of 400 valid questionnaires were obtained by sample survey. It was
found that there was no significant difference between business and leisure tourists in their perception
of interpersonal services and food and beverage related services of luxury hotels in Bangkok. There
were significant differences between business and leisure tourists 'in their perception of brand name and
reputation, physical property, guestroom design and amenities, bathroom fixture and amenities, functional
service and quality standards.
Description
In English ; only abstract in English.
Spatial coverage
Thailand
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