Experts and customer’s insights on purchasing considerations: a case of fabric curtain products in Thailand
Experts and customer’s insights on purchasing considerations: a case of fabric curtain products in Thailand
au.link.externalLink | [Full Text] (http://www.assumptionjournal.au.edu/index.php/icesde/article/view/5022/3090) | |
dc.contributor.author | Prariprat Sukhumalanon | |
dc.contributor.author | Chompu Nuangjamnong | |
dc.contributor.author | Kitikorn Dowpiset | |
dc.date.accessioned | 2021-07-06T03:37:35Z | |
dc.date.available | 2021-07-06T03:37:35Z | |
dc.date.issued | 2020 | |
dc.description.abstract | This research aimed to find the influence factor that affecting purchasing intention toward The Fabric Curtain in Bangkok. The Fabric Curtain is the long lifetime product and niche market. Moreover, The Fabric Curtain company does not focus only on product quality but also on service quality. The researcher focuses on making the data more reliable and covers every factor according to the purpose of this research. The researcher has collaborated with three specialists in The Fabric Curtain market who be in the position of owner and sales manager of The Fabric Curtain companies. Moreover, to make it more reliable and follow the trend of The Fabric Curtain for analyzing the data. The researcher has an interview with two groups with eight interviewees, which consists of the experts in the market who has experience more than fifteen years and customers who already installed The Fabric Curtain within one year. The technique is an in-depth interview for finding new information and understanding about purchasing intention of customers. The variables consist of the product description, price, store image perception, sale promotion, service quality, and purchase intention. Finally, the researcher used the data from all of the interviewees and the suggestion from the experts to analyze, a recommendation about The Fabric Curtain company, and further study about the online store of The Fabric Curtain business. | en_US |
dc.format.extent | 10 pages | en_US |
dc.format.mimetype | application/pdf | en_US |
dc.identifier.citation | AU Virtual International Conference Entrepreneurship and Sustainability in the Digital Era Vol. 1 No. 1 (2020), 448-457 | en_US |
dc.identifier.uri | https://repository.au.edu/handle/6623004553/24905 | |
dc.language.iso | eng | en_US |
dc.publisher | Assumption University Press | en_US |
dc.rights | This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner. | en_US |
dc.rights.holder | Assumption University | en_US |
dc.subject | Price | en_US |
dc.subject | Product description | en_US |
dc.subject | Purchase intention | en_US |
dc.subject | Sale promotion | en_US |
dc.subject | Service quality | en_US |
dc.subject | Store image perception | en_US |
dc.subject.other | AU Virtual International Conference Entrepreneurship and Sustainability in the Digital Era | en_US |
dc.subject.other | AU Virtual International Conference Entrepreneurship and Sustainability in the Digital Era -- 2020 | en_US |
dc.title | Experts and customer’s insights on purchasing considerations: a case of fabric curtain products in Thailand | en_US |
dc.type | Text | en_US |
mods.genre | Journal Article | en_US |
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