Consumer's trust in a brand, perceived brand value and their relationship with brand loyalty : a case study of saras milk brand, Bikaner, India

au.identifier.bibno 0017-8512
au.identifier.callno Thesis 658.827 P821c 2005
dc.contributor.author Pooja, Nagpal
dc.date.accessioned 2015-06-26T05:14:50Z
dc.date.available 2015-06-26T05:14:50Z
dc.date.issued 2005
dc.description Thesis (MBA) -- Assumption University, 2005.
dc.description Includes bibliography.
dc.format.extent 108 p. ; 30 cm.
dc.format.mimetype application/pdf
dc.identifier.uri https://repository.au.edu/handle/6623004553/2259
dc.language.iso eng
dc.publisher Assumption University
dc.rights This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner.
dc.subject.other Brand loyalty
dc.subject.other Brand name products
dc.title Consumer's trust in a brand, perceived brand value and their relationship with brand loyalty : a case study of saras milk brand, Bikaner, India en_US
dc.type Text
mods.edition 1st ed.
mods.genre Thesis
mods.location.physicalLocation AU Archives, 4th Floor (Cathedral of Learning)
thesis.degree.department Graduate School of Business
thesis.degree.discipline Business Administration
thesis.degree.grantor Assumption University
thesis.degree.level Masters
thesis.degree.name Master of Business Administration
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