Enhancing Export Performance through Proactive Export Market Development Capabilities and ICT Utilization

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au.link.externalLink [Full Text] (https://www.tandfonline.com/doi/full/10.1080/08911762.2018.1549302)
dc.contributor.author Racela, Olimpia C.
dc.contributor.author Amonrat Thoumrungroje
dc.date.accessioned 2021-08-30T08:34:37Z
dc.date.available 2021-08-30T08:34:37Z
dc.date.issued 2019
dc.description.abstract This study examines how exporters from an emerging economy improve their performance by investigating the impact of export market dynamism, information and communication technology (ICT) utilization, and proactive export market development capabilities on export performance. Data from a self-administered mail survey of 239 Thai exporters were analyzed using structural equation modeling. Findings indicate that export market dynamism positively influences utilization of Web 2.0 and ICT network software, along with proactive export market development capabilities, which enhance export performance. However, while ICT network software fosters proactive export market development capabilities, we discovered the unfulfilled potential of Web 2.0 application. en_US
dc.format.extent 19 pages en_US
dc.format.mimetype application/pdf en_US
dc.identifier.citation Journal of Global Marketing (2019) en_US
dc.identifier.uri https://repository.au.edu/handle/6623004553/24980
dc.language.iso eng en_US
dc.rights.holder Racela, Olimpia C. en_US
dc.rights.holder Amonrat Thoumrungroje en_US
dc.subject Export performance en_US
dc.subject Web 2.0 en_US
dc.subject Information and communication technology (ICT) en_US
dc.subject Proactive export market development capabilities en_US
dc.subject Emerging markets en_US
dc.title Enhancing Export Performance through Proactive Export Market Development Capabilities and ICT Utilization en_US
dc.type Text en_US
mods.genre Article en_US
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